The western Panamanian province of Chiriqui (chi-ree-KEY) is home to a 10,000-foot active volcano, the world’s largest binational protected reserve, Central America’s most peaceful and conflict-free rural tourism experience, and the world’s most expensive coffee.
In addition, Chiriqui welcomes travel agents and their customers to rethink the Central American visitor experience.
Panama tourism currently is hitting a new stride. Often used as a connecting point for Americans bouncing into South America, (Tocumen International Airport gets some sixteen million annual passenger arrivals), Panama is encouraging longer stays for “discerning” travelers. A marketing and branding initiative (launched in October of 2021) wants us to “Live for More” and embrace:
“A land radiating with life, perfectly imperfect, and full of authenticity. Where Northern and Southern worlds connect, old and new worlds coexist, and cosmopolitan landscapes live in harmony with wild, untamed rainforests.”
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